Michelle Riddle's Branding Experience - Our Children's Future by Brand Better


"They (Brand Better) looked at the dream, the ideal of where I wanted to go with it, and the captured it and beyond." - Michelle Riddle.

The promise to our children is the pledge of a resilient future. The Our Children's Future family is a community of caregivers, doctors, scientists, teachers and change-makers who have come together to fulfill the promise.


We sat down with Michelle Riddle, Occupational therapist, registered holistic nutritionist and Founder of Global Alliance for Our Children's Future, to chat with us about the experience of working with Brand Better.

"I would give them (Brand Better) a story and they would run with it and come back with this image for me that was far better than anything I'd even imagine. They really were in tune with what I was looking for and I didn't have to do a huge amount of work" - Michelle Riddle.

Down below you can see Michelle's full interview talking through the process of working with us, from the first moodboards to the final logo and website.

"They (Brand Better) were able to portray the urgency, science and evidence of what's going on but in a very friendly and accessible bite site steps." - Michelle Riddle.


Don't forget to subscribe to Brand Better's YouTube channel!

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