"Brand better." It's not a command, it's a creative challenge.
Building a remarkable, profitable and impactful brand is no easy feat.
.... and it's not just about the logo, either. Your brand is every single touchpoint that you have with a potential customer, from your social media profiles, to your website, on-boarding process, color palette and the tone of voice you use to communicate. It's all branding.
There's an art and science to brand design, which is why I love teach about all things branding!
"Branding is what people say about you when you're not in the room" -
I've been an entrepreneur for over 12 years, but it wasn't until 2015 that Brand Better was born. As soon as I thought of the name (and scooped up the @brandbetter Insta handle - score!), I instantly fell in love. It's simple, yet challenging ... brand better.
Every day I try to live up to my brand's moniker and consider ways that I can "brand better." Whether that's re-evaluating my own branding, considering how we as a company can do better in the world or simply devoting myself to upleveling our impact and influence among entrepreneurs, there is no shortage of challenging and fun ways to brand better.
Favorite Branding Interview Topics
Nicole Harlow is a brand strategist and CEO of Brand Better Design Studio. She teaches entrepreneurs how to think beyond the logo to develop a deep and powerful brand message.
With the Brand Better team she helps entrepreneurs launch knockout brands that their customers fall in love with.
In her 13+ years of entrepreneurial experience Nicole has built her own successful brands in the women's health, transformational coaching, online education & yoga space.
She's a bestselling author, host iTunes top-50 self-help podcast The Spirited Entrepreneur, online summit organizer for Green Makeup Bag and Profitable Virtual Wellness Business and has had her work featured in USA Today, Bustle.com, theNEST, MindBodyGreen, AZ Central, Chron,com and Philadelphia Weekly.