What's the difference between an unbranded cup of coffee and a Starbucks cup of coffee?
How about a pair of 14k gold earrings from Walmart vs Tiffany's?
It's no secret that one of the principles of raising your prices is having solid and sophisticated branding.
In today's video I'm going to walk you through my top 3 reasons why great branding will help you raise your rates no matter what industry you're in:
1. Visual preeminence
Strong brands have a sophisticated and polished look that make them more desirable.
2. Stand out from the competition
When the price point and services/products are equal, the client will be drawn to you by your unique branding.
3. Branding goes above and beyond the logo
When you do the deep work to have great branding, it also includes a detailed and targeted analysis of your ideal customer avatar. You can raise your rates when you suddenly have a product or service that really speaks to one specific type of client.
Still not convinced? Learn more about each one by watching the video and don't forget to subscribe for more!