Welcome to
brand better®
podcasts
Welcome to the Brand Better® family!
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We're a boutique podcast production agency ready to help you build and produce a show that will make clients fall in love with you.
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A podcast that really connects.
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But, if you dig a little deeper you'll find that what we actually do is take your expertise and passion and turn it into a powerful marketing engine that magnetizes the right clients to your message.
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(Because that is where all of the magic happens...)
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Keep scrolling to find all of the fun, creative and life-changing ways that you can work with our team!
Nicole Harlow
CEO, BRAND BETTER®
“A podcast gives you an arena to show your expertise and passion for your niche.
Your enthusiasm and speaking prowess also adds an authoritative air to the topic, something that the written word cannot express.”
STAFF, WEBPRONEWS
More than half of Americans Ages 12-34 Listen to Podcasts Monthly
As of 2021, 56% of all Americans, 12-34, listen to at least one podcast per month, compared to 49% in 2020.
Monthly Podcast Listening Growing Fastest Among Older Americans
From 2020 to 2021, the percentage of Americans ages 55+ who listen to podcasts monthly increased by 18%. At present, more than one-quarter of all 55+ consumers in the United States are listening to podcasts each month.
Each Week, More Americans Listen to Podcasts Than Have Netflix Accounts
In 2021, 28% or 80 million Americans are weekly podcast listeners. There are now 10 million more weekly podcast listeners than the 69 million Netflix account owners in the U.S. This could indicate the start of a shift from video to audio media.
Weekly Podcast Listeners Tune in an Average of 8 Podcasts per Week
On average, podcast fans listen to 8 podcasts during the course of a week. This average is skewed somewhat, however, by hard-core podcast devotees. 40% of weekly podcast listeners consume 1-3 podcasts per week, but 19% listen to 11 or more podcasts! Overall, more listeners are listening to more podcasts per week as compared to 2020 in which 51% of listeners listened to only 1-3 podcasts per week.
CONVINCEANDCONVERT.COM
Podcast stats
MONTHLY STATS AND METRICS
White-glove podcast production services
As a business owner and entrepreneur, we know you are #BusyAF.
I also know that you want to share your message with the people who need to hear it, want to book more clients in your services and fill your group programs and courses, so that you can live a life filled with purpose, passion (and maybe, just maybe some relaxation!)
Podcasting is a medium that when done with strategy and intention can be a lead-generating machine for your biz. But to get the best return on your investment, you need a team that's dedicated to making your show a success. That's where we come in.
Our clients love us because we make everything so. damn. easy.
My goal = let us do all of the heavy lifting and you show up to simply press record. That's it.
Here's what you get
Podcast setup
& training
PODCAST LAUNCH PACKAGE
Show & guest management
Podcast guest research, outreach, follow-up and management
(inc. sending gifts to guests)
PR, marketing & social media
Podcast guest research, outreach, follow-up and management
(inc. sending gifts to guests)
Podcast
editing
Production schedule management, audio editing and distribution to podcast channels
Podcast hosting & distribution
Podcast hosting
Analytics & marketing metrics
Monthly KPI metrics and analytics reports
Mastermind & sponsorships
Membership in podcast host network - Sponsorships & affiliate opportunities
Establish relationships and expert authority with a podcast
Podcast Launch & Weekly Production + Marketing
$2,400 usd / mo -- 4 month minimum
PACKAGE INCLUDES:
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Podcast naming
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Podcast logo & channel artwork
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Podcast bio written for you
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Social media templates to share your episodes
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Media kit - written for you and designed with your branding
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Guest pitch templates written for you
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Podcast hosting and distribution set-up
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Adding your show to iTunes and other podcast channels
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(1) teaser trailer created and edited for you
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Intro and outros (music and audio voiceover)
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Quarterly marketing strategy (with a brand strategist) who can help you strategize which content will really speak to your ideal client avatar
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Weekly podcast production workflow (including producing the audio and visual content and all of the nuts-and-bolts that get your show from idea to published)
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PLUS, podcast marketing support. I've left our clients' favorite part for last. Once your weekly episode is recorded, we'll write to your mailing list, post the episode on your blog for an awesome SEO boost and create (and pre-schedule) 3 social media posts for you.
Your podcast success team
We are a podcast production agency that specializes in developing shows for wellness brands, functional medicine practitioners, integrative docs, health coaches and chiropractors.
We’re a small, yet mighty team of green- juice-drinking, yoga-loving, Beyonce-dancing creatives.
There’s a reason our clients call us “miracle-workers” and “magic makers” for our ability to capture your big vision and turn it into a reality.
Nicole
PODCAST MARKETING & BRANDING STRATEGIST, MASTERMIND HOST
PODCAST PRODUCTION MANAGER
Sabrina
AWARD-WINNING PODCAST BRAND DESIGNER
Valeska
SALES & CONVERSIONS COPYWRITER
Roxanne
FUNNEL BUILDER & AUTOMATION SPECIALIST
Flor
SOCIAL MEDIA MANAGER
How it works
Our goal is to be your creative partner & marketing strategist. To us clients are like family and you can expect transparent, solid advice and support for every single step.
1
BOOK A DISCOVERY CALL SO THAT WE CAN GET TO KNOW EACH OTHER AND MAKE SURE THAT A PODCAST IS A GREAT FIT FOR YOUR BIZ AND GOALS
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WE ENROLL YOU IN OUR MONTHLY SERVICE RETAINER $2,400 USD / MONTH FOR 4-MONTH MINIMUM
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WE BOOK IN OUR FIRST STRATEGY CALL TO GET YOUR PODCAST LAUNCHED!