PODCAST EP. 16
The Simple Framework to Targeting a Niche that will Happily Pay for your Health Services
Tune in to this week’s episode to learn more about my simple framework that you can start using in your business right away to target a niche that is ready to pull out their credit card and pay for the privilege to work with you.
The Simple Framework to Targeting a Niche that will Happily Pay for your Health Services
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Episode shownotes.
Hi and welcome to Wealthy Wellness Biz - This is the place to be if you’re a wellness entrepreneur, health coach, functional medicine practitioner or naturopathic doc looking to turn your wellness biz into a WEALTHY wellness biz.
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Are you struggling to attract clients who can afford your services? In this episode of Wealthy Wellness Biz, Nicole Harlow shares a powerful framework to help you identify and target a profitable niche. Learn how to position your offers, overcome client objections, and shift your mindset to attract high-paying clients who are excited to work with you.
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Key Takeaways:
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Choose the Right Niche: Not all niches are created equal. Focus on serving clients who have the financial means and the motivation to invest in your services.
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Sell to a Need, Not a Want: Identify a pressing problem that your ideal clients are eager to solve and position your services as the solution.
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Paint a Vivid Picture of Transformation: Use emotional language to help clients envision the positive outcomes of working with you.
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Address Client Objections: Understand that many objections stem from self-doubt. Help clients overcome their limiting beliefs.
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Invest in Yourself: Experience high-ticket services firsthand to gain valuable insights into your clients' mindset.
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Actionable Steps:
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Analyze your current niche: Can your ideal clients comfortably afford your services?
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Identify profitable niches: Research and explore different client avatars who are willing to invest in their health and wellness.
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Refine your messaging: Clearly communicate the problem you solve and the transformation you offer.
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Develop a high-ticket mindset: Invest in your own personal and professional development.
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Where to next?
Meet your host.
Nicole Harlow is a brand strategist, podcast producer and CEO of Brand Better®. She teaches entrepreneurs how to think beyond the logo to develop a deep and powerful brand message.
With the Brand Better® podcast team she helps entrepreneurs launch knockout podcasts that their customers fall in love with.
In her 13+ years of entrepreneurial experience Nicole has built her own successful brands in the women's health, transformational coaching, online education & yoga space.
She's a bestselling author, host iTunes top-50 self-help podcast The Spirited Entrepreneur, online summit organizer for Green Makeup Bag and Profitable Virtual Wellness Business and has had her work featured in USA Today, Bustle.com, theNEST, MindBodyGreen, AZ Central, Chron,com and Philadelphia Weekly.