PODCAST EP. 18
Branding Tips to Signal Your Health Packages are "Expensive But Worth It"
In this week’s Wealthy Wellness Biz Podcast, I’m sharing my best branding tips to signal to potential clients that you’re “expensive but worth it,” so that you can close those high-ticket deals with your new clients feeling like they’ve made a great choice!


Branding Tips to Signal Your Health Packages are "Expensive But Worth It"
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Episode shownotes.
Hi and welcome to Wealthy Wellness Biz - This is the place to be if you’re a wellness entrepreneur, health coach, functional medicine practitioner or naturopathic doc looking to turn your wellness biz into a WEALTHY wellness biz.
Are you a wellness entrepreneur struggling to charge premium prices for your health packages and programs? In this episode of Wealthy Wellness Biz, Nicole Harlow shares a two-step branding process to help you attract high-ticket clients who understand your value.
Learn how to create a cohesive brand that exudes expertise and confidence, and discover the power of a wealthy mindset and message.
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Key Takeaways:
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Brand Cohesion: Just like Starbucks, your brand should have a consistent look and feel across all touchpoints (website, social media, emails, etc.). This builds trust and signals professionalism.
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Wealthy Mindset & Messaging: Believe in your value and communicate it clearly. Project confidence in your expertise and the transformation you provide.
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Invest in Your Business Toolbelt: Just as you invest in clinical training, invest in your business by creating a polished brand that attracts high-caliber clients.
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Actionable Steps:
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Evaluate your current branding: Does it feel cohesive and high-end?
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Refine your messaging: Clearly articulate the transformation you offer and why you're worth the investment.
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Consider working with a branding expert: If you need help, don't hesitate to seek professional guidance.
Where to next?

Meet your host.
Nicole Harlow is a brand strategist, podcast producer and CEO of Brand Better®. She teaches entrepreneurs how to think beyond the logo to develop a deep and powerful brand message.
With the Brand Better® podcast team she helps entrepreneurs launch knockout podcasts that their customers fall in love with.
In her 13+ years of entrepreneurial experience Nicole has built her own successful brands in the women's health, transformational coaching, online education & yoga space.
She's a bestselling author, host iTunes top-50 self-help podcast The Spirited Entrepreneur, online summit organizer for Green Makeup Bag and Profitable Virtual Wellness Business and has had her work featured in USA Today, Bustle.com, theNEST, MindBodyGreen, AZ Central, Chron,com and Philadelphia Weekly.
