PODCAST EP. 25
5 Strategic Mistakes ALL Wellness Entrepreneurs Make Starting a Podcast
In today’s episode, I want to share the 5 Biggest Mistakes ALL Wellness Entrepreneurs Make Starting a Podcast. Whether you're just getting ready to press record or about to post your 314th episode, tune in to make sure you're not making one (or a bunch) of these strategic mistakes!
5 Strategic Mistakes ALL Wellness Entrepreneurs Make Starting a Podcast.
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Episode shownotes.
Hi and welcome to Wealthy Wellness Biz - I’m your podcast host Nicole Harlow – CEO of Brand Better®, brand strategist and podcast producer for wellness businesses.
This is the place to be if you’re a wellness entrepreneur, health coach, functional medicine practitioner or naturopathic doc looking to turn your wellness biz into a WEALTHY wellness biz.
Today’s episode is about podcasting and if you’re interested in digging deeper into how a podcast can help bring you wellness clients on-demand -- join our latest free masterclass here.
FUN FACT (and I'm dating myself a lil' bit here) -- I started my first podcast around 2014, so I've had quite a few years to mess up ... learn from mistakes ... grow ... make more mistakes ... you get the idea.
Plus working as a brand strategist and podcast producer for wellness brands and clinician entrepreneurs allows me a behind-the-curtains glimpse that not many podcasters get.
Along the way I've established the 5 biggest mistakes that I see ALL (and yes, I do mean ALL) wellness entrepreneurs make when they start their podcast.
Whether you're just getting started or already on episode 314, I hope you find value in this episode!
BRANDPOP® CONTENT + SOCIAL MEDIA MARKETING
social media marketing core
Content creation & marketing
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Content strategy & ideal client avatar profile
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Weekly original blog post - created and scheduled
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Weekly original mailing list blast - created and scheduled
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3x original social media posts - created and scheduled on 2 platforms (typically Instagram and TikTok, but other platforms are available)
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Monthly stats
$2,000 USD / MONTH
Social Media Managment
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Monday - Friday daily social media management, which includes:
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Social media calendar organization
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Responding to DMs
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Responding to comments
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Engaging with new followers
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Researching and engaging with ideal clients, influencers and brands
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Managing Linktree
social media + podcast marketing pro
Content creation & marketing
​
-
Content strategy & ideal client avatar profile
-
Weekly original blog post - created and scheduled
-
Weekly original mailing list blast - created and scheduled
-
3x original social media posts - created and scheduled on 2 platforms (typically Instagram and TikTok, but other platforms are available)
-
Monthly stats
$2,600 USD / MONTH
Podcast Production
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Podcast concept, naming & artwork
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Quarterly strategy 1:1
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Content ideas and curation
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Sponsorships and affiliate opportunities
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Production schedule management
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Audio editing and distribution to podcast channels (itunes. etc)
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Podcast hosting
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Monthly KPI metrics and analytics reports
Where to next?
Meet your host.
Nicole Harlow is a brand strategist, podcast producer and CEO of Brand Better®. She teaches entrepreneurs how to think beyond the logo to develop a deep and powerful brand message.
With the Brand Better® podcasting team she helps entrepreneurs launch knockout podcasts that their customers fall in love with.
In her 13+ years of entrepreneurial experience Nicole has built her own successful brands in the women's health, transformational coaching, online education & yoga space.
She's a bestselling author, host iTunes top-50 self-help podcast The Spirited Entrepreneur, online summit organizer for Green Makeup Bag and Profitable Virtual Wellness Business and has had her work featured in USA Today, Bustle.com, theNEST, MindBodyGreen, AZ Central, Chron,com and Philadelphia Weekly.
